Dubai, October 27, 2026 — Dubai Residential has set a target of recording one billion steps across 21 residential communities as part of the 10th edition of the Dubai Fitness Challenge (DFC).
The initiative, organised in collaboration with the Dubai Department of Economy and Tourism and Dubai Sports Council, aims to mobilise more than 146,000 residents in support of the challenge’s 30×30 campaign.
Running from October 31 to November 29, the programme will allow residents to track their daily steps through the fitze app, contributing to the collective target.
Fitness activities will be held in selected communities, including Layan, Shorooq, Ghoroob and The Gardens. The programme will feature yoga, Zumba, high-intensity interval training (HIIT), sports challenges and family-friendly activities.
Participants will compete for more than AED 30,000 worth of Dubai Retail gift cards. The top three performers overall will receive AED 5,000, AED 3,000 and AED 2,000 respectively, while the leading participant in each of the 21 communities will win AED 1,000.
Residents will also have access to rewards worth AED 1 million through the fitze app, including international holidays, staycations, dining experiences and shopping vouchers.
Careem has joined the initiative as a rewards partner, offering 12-month Careem Plus memberships to the five highest-performing participants and six-month memberships to the next five. Talabat will serve as a strategic partner and exclusive hydration partner at community events, with attendees receiving complimentary talabat Pro subscriptions.
Dubai Residential Managing Director Ahmad Al Suwaidi said residents’ wellbeing was central to building thriving communities, adding that the initiative would translate this commitment into collective action.
Dubai Fitness Challenge Senior Manager Yaqoub Al Zarouni said bringing residents from 21 communities together behind a shared goal demonstrated the impact of collective participation.
Additional activities will include blender-bike experiences by Fruitful Day, family entertainment from Zamania, HIIT sessions by MetroFitt, boxing activities by Power Boxing and yoga supported by Dubai Sports Council.
Source: Dubai Media Office
