By Desmond Nleya
DUBAI-Award winning brand ambassador and influencer also known as “Kabatang Opisyal”, recently took part in a promotional endorsement shoot for Cheetah Airlines, highlighting the growing role of social media personalities in aviation marketing campaigns in the UAE.
The shoot reportedly took place in Salah Al Din, Deira, Dubai, where Kabatang Opisyal collaborated with the marketing manager of Cheetah Airlines, Margie Antonio, for a branded content production aimed at boosting the airline’s visibility and engagement across Filipino and international audiences.
According to posts shared on social media, the campaign features cinematic-style promotional visuals (“endorsement shoot 🎥”), suggesting that Cheetah Airlines is investing in influencer-driven marketing strategies to reach diaspora communities, particularly the large Filipino population living and working in the Gulf region.
Industry observers note that Dubai continues to serve as a key hub for influencer marketing and brand partnerships, especially in sectors like travel and aviation, where lifestyle content plays a major role in customer perception and brand identity.
While full details of the campaign have not yet been officially released, the teaser content tagged “ABANGAN ‼️” (meaning “watch out/coming soon”) indicates that a wider promotional rollout from Cheetah Airlines may follow soon, featuring Kabatang Opisyal as one of its key brand ambassadors.
