Home Lifestyle Dubai emerges as top global summer destination with over 20m video views

Dubai emerges as top global summer destination with over 20m video views

by daily times
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By Staff Reporter

Two-month long campaign effectively captures emirate’s diverse attractions, experiences

DUBAI: Following two months of showcasing Dubai’s distinctive summer offerings, the latest phase of the #DubaiDestinations campaign wrapped up on Sunday after achieving extensive audience engagement and participation.

Launched under the directives of Sheikh Ahmed bin Mohammed bin Rashid Al Maktoum, Second Deputy Ruler of Dubai and Chairman of the Dubai Media Council, the year-round campaign highlights the exceptional activities and experiences that make Dubai a one-of-a-kind destination across all seasons. The vibrant finale of the collaborative campaign, implemented by Brand Dubai, the creative arm of the Government of Dubai Media Office (GDMO), utilised the power of storytelling to enhance the city’s profile as a top global summer destination.

Source: Gulf News

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