Dubai: A long-time Dubai resident has entered the Guinness World Records for his five-decade stint in print advertising.
Ramesh Babu, who has been in the UAE since 1974, has been officially recognised for the “longest career in print advertising (male) spanning an extraordinary 47 years and 77 days, from 12 June 1977 to 28 August 2024.”
The citation from Guinness World Records says: “Your unwavering dedication and passion for the industry, demonstrated over nearly five decades, is nothing short of inspiring. This remarkable milestone not only highlights your personal commitment and resilence but also stands as a testament to the enduring impact you’ve made within the world of advertising.”
Pioneer in advertising
Babu is a pioneer in the UAE’s advertising industry. In the early days, before the advent of digital tools, Babu’s expertise lay in handcrafting advertisements. He meticulously designed ads using calligraphy pens and spray painting devices, showcasing his dedication to the craft.
