Miss Universe 2024: The Glamour Returns to Mexico

By Desmond Nleya, Daily Times Reporter
Dubai- 20 October- THIS November, the global spotlight will once again shine on Mexico as it hosts the 73rd edition of the Miss Universe pageant. Known for its colorful culture, breathtaking landscapes, and a longstanding passion for beauty.
The event will bring together more than 80 women from around the world, all vying for the coveted crown.
This is not the first time Mexico will host Miss Universe. The country previously welcomed the competition in 1978 and 2007, both times delivering dazzling performances that showcased the nation’s ability to combine elegance, heritage, and modernity.
Mexico is home to two former Miss Universe winners: Lupita Jones (1991) and Ximena Navarrete (2010). Hosting the pageant once again further cements the country’s place in pageant history and its deep connection to the global event.
The 2024 edition will take place in the cosmopolitan city of Guadalajara, Jalisco. Known for its mariachi music, tequila, and architectural beauty, Guadalajara will provide a stunning backdrop for this international spectacle.
Miss Universe has evolved beyond a simple beauty contest. It now places a stronger emphasis on social responsibility, intelligence, and advocacy and contestants are expected not only to impress with their appearance but also to articulate their views on issues that matter, from gender equality and climate change to education and mental health.
In recent years, the pageant has highlighted the power of women’s voices and their ability to drive change within their communities.
This year’s contestants will once again be judged on their poise, intelligence, and advocacy work, alongside their traditional runway performances. Mexico’s vibrant atmosphere is expected to bring out the best in the candidates, with cultural displays, social events, and opportunities for personal growth throughout the competition.
The Miss Universe pageant’s return to Mexico is expected to provide a significant boost to the country’s tourism and economy. Thousands of international visitors, media, and fans will flock to Guadalajara, resulting in increased hotel bookings, restaurant visits, and an overall surge in local business. Moreover, the global broadcast of the event will spotlight Mexico’s allure as a top destination for travelers, from its ancient ruins and beaches to its thriving urban life.
With a proud history of success in the pageant, Mexico’s two former Miss Universe winners have left an indelible mark. Lupita Jones’ win in 1991 was a moment of national pride, and Ximena Navarrete’s victory in 2010 further solidified the country’s strong presence in the competition. As Mexico prepares to host in 2024, there is renewed hope that the country might once again claim the crown.
The Miss Universe pageant is one of the most-watched television events in the world, with millions tuning in from different countries. This year’s edition, hosted in Mexico, is expected to draw a massive audience, not just for the pageant but also for the cultural displays and musical performances that are a hallmark of the event.
With each passing year, Miss Universe continues to evolve, and 2024 promises to be an even grander affair. From Mexico’s welcoming spirit and vibrant culture to the talented and passionate contestants, all eyes will be on Guadalajara this November, eagerly anticipating which woman will wear the Miss Universe crown.