By Staff Reporter
Shoppers, diners, and entertainment seekers at Dubai Festival City Mall can now earn Blue Points across 400+ brands.
Dubai Festival City Mall and Blue Rewards have partnered to bring the most rewarding loyalty programme, a mall-wide Blue Rewards points programme at Dubai Festival City, allowing shoppers to earn points on all their purchases across more than 400 stores, restaurants, and entertainment venues.
This partnership aims to enhance the customer experience by turning every visit into a rewarding opportunity. Points can be earned by simply scanning receipts on the Blue app and redeemed for vouchers from major lifestyle brands such as IKEA, Marks & Spencer, among others, highlighting Blue as a comprehensive lifestyle platform.
Hayssam Hajar, Executive Director, Regional Malls, Al-Futtaim Real Estate, said:
The launch of the Scan & Earn programme on Blue Rewards at Dubai Festival City Mall is a significant step in how we enhance our customer’s journey. It makes every visit more rewarding and convenient, turning everyday purchases into meaningful value. We are also excited that this integration will soon extend to our malls in Cairo and Doha, further strengthening our regional approach and delivering a unified experience for our shoppers. We are confident this programme will deepen customer loyalty, encourage longer visits, and create memorable experiences that connect people with the brands they love.
Earning points is simple and digital-first. Customers simply scan and upload their purchase receipts via the Blue app to instantly earn points. These points can then be redeemed — offering customers the flexibility and freedom to choose their rewards.
Dany Karam, Chief Marketing and Partnership Officer at Al-Futtaim, Blue, commented:
This campaign strengthens Blue’s unique positioning as more than just a loyalty programme; it is a comprehensive lifestyle platform that integrates shopping, dining, wellness, entertainment and more. Our collaboration with Dubai Festival City Mall highlights the power of the Al-Futtaim ecosystem, providing customers with a seamless, rewarding experience at every touchpoint.
This campaign underscores Al-Futtaim’s commitment to a customer-centric approach. By leveraging the scale and variety of Dubai Festival City Mall’s diverse partners, the initiative ensures shoppers enjoy greater value with every visit, more engaging experiences and access to exciting future rewards and activations.
News Source: Burson
