By Staff Reporter
The new licensing system aims to build public trust, protect audiences
Dubai: Social media influencers and content creates in the UAE must get business licenses if they are involved in any money-making commercial activities, according to the UAE Media Law.
Earlier, they were required to get license only from the UAE Media Council but now they are required to get a business license before applying for the media license from the UAE Media Council. However, the media council has waived the fee for three years for such social media influencers and content creators
The UAE Media Council ushered in a new era of media regulation with the implementation of its comprehensive Media Regulation Law, which came into effect on May 29, 2025. Among its key provisions is a landmark policy requiring social media influencers and content creators to obtain business licenses before taking the media licenses, marking a significant shift in the nation’s approach to digital media.
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The new law, designed to modernise the UAE’s media landscape, introduces a robust framework to ensure ethical, responsible, and high-quality content across both digital and traditional platforms. Social media influencers, who have become pivotal in shaping public opinion and consumer behaviour, will now need to adhere to strict regulatory guidelines to operate legally in the UAE.
In a recent press conference in Dubai, Maitha Al Suwaidi, CEO of Strategy and Media Policies Sector at the UAE Media Council, had said that the new licensing system aims to build public trust, protect audiences, and elevate the quality of online content.
To support content creators, she added, the Council is offering a three-year exemption from permit fees, providing a financial cushion for influencers to adapt to the new regulations.
“This road map reflects our deep understanding of the challenges and opportunities presented by new media. It is designed to foster a flexible, contemporary environment that aligns with global media trends while safeguarding the UAE’s core values,” she said.
Why licensing
The licensing requirement is part of a broader Digital Participation Policy, which encourages constructive engagement on social media while ensuring compliance with UAE laws. The Council has the authority to monitor and remove content that violates local regulations, including posts deemed offensive, defamatory, or harmful to societal harmony.
Penalties for violations
The Media Regulation Law introduces fines of up to Dh1 million for violations, with penalties scaled according to the severity and frequency of the offence. The UAE Media Council retains the right to delete or modify posts that contravene the new media policy, ensuring a safe and respectful digital environment.
Source: Gulf News
