By Staff Reporter
Dubai Press Club (DPC) has signed three major cooperation agreements with TikTok, MediaCast, and Dubai Media Incorporated (DMI) to accelerate the growth of the region’s podcasting industry, strengthen digital literacy, and enhance online privacy awareness.
The deals were formalised at Dubai PodFest 2025, the region’s largest gathering of podcasters, under the patronage of His Highness Sheikh Ahmed bin Mohammed bin Rashid Al Maktoum.
The agreements aim to empower audio content creators and media professionals, expand digital culture, and promote innovative content production aligned with global media trends. They reflect Dubai’s commitment to developing a comprehensive media ecosystem that keeps pace with technological advancements and audience expectations.
Her Excellency Mona Al Marri, Vice Chairperson of the Dubai Media Council and President of DPC, highlighted that the collaborations signal international confidence in Dubai’s creative environment.
“These agreements open new avenues for development and the exchange of pioneering experiences, supporting the Arab podcasting sector’s growth and influence,”
she said.
Under the DMI agreement, Al Bayan newspaper will provide end-to-end production support for podcasts under the Arab Podcast Program, covering recording, editing, and post-production services. TikTok’s partnership introduces its digital and media literacy programme, offering training on online safety, combating misinformation, and promoting digital learning, including a LIVE Masterclass for content creators. MediaCast will provide studio access, technical support, and specialised training to podcasting program participants, while sponsoring the first season of projects produced by programme graduates.
Maryam Al Mulla, Director of DPC, described the partnerships as a strategic milestone to enhance Arab content and position Dubai as a leading hub for digital media. She noted that these collaborations provide creators with the expertise, resources, and platforms required to thrive in a rapidly evolving media landscape.
The agreements mark a significant step in Dubai’s vision to advance media innovation, empower Arab podcasters, and maintain its leadership in global digital content creation.
News Source: Dubai Media Office
