By Desmond Nleya
Dubai Duty Free has been recognised as the world’s first Autism Certified airport retailer, earning the Certified Autism Center™ (CAC) designation from the International Board of Credentialing and Continuing Education Standards (IBCCES).
The certification highlights the retailer’s commitment to creating an inclusive shopping experience for autistic and sensory-sensitive customers. It also marks another step in Dubai’s broader initiative to position itself as a Certified Autism Destination, following earlier recognitions awarded to Dubai Airports and Emirates Airlines.
More than 4,800 employees across Dubai Duty Free’s retail network completed specialised training, achieving a 98.76% completion rate in just 26 days. The training equips staff to provide greater support and understanding to customers with autism and other hidden disabilities.
As part of the initiative, Dubai Duty Free has introduced globally recognised practices, including the use of the sunflower symbol to discreetly identify individuals who may require additional assistance. Frontline employees will wear sunflower pins, dedicated counters will display the symbol, and sensory kits will be made available to travellers who need them. Each shift will also have an assigned “Autism Champion” to ensure consistency.
“This milestone is a testament to our commitment to delivering inclusive service to our diverse customer base,”
said Ramesh Cidambi, Managing Director of Dubai Duty Free.
“Travel should be a safe and welcoming experience for everyone.”
Dubai Duty Free will also serve as a strategic partner of the upcoming AccessAbilities Expo, the region’s leading platform for showcasing innovations that improve the lives of people with disabilities. Through its foundation, the retailer continues to support initiatives that empower people of determination and strengthen inclusivity across the community.
News Source: Dubai Media Office
