By Staff Reporter
Emirati-led Dubai Dunes Properties has subtly made waves in the luxury real estate market by successfully brokering the sale of a villa on Jumeirah Bay Island for a record-breaking Dh330 million in collaboration with Sotheby’s International Realty.
Founded in 2023 by Emirati entrepreneur and former private banker Mohamed Ali, Dubai Dunes Properties has quickly set itself apart by adopting an investment-driven approach to real estate. Unlike traditional brokerages focused on short-term commissions, the company emphasises long-term investment strategies, integrating factors such as government regulations, economic growth, and interest rate movements into its advisory services.
Ali’s unique vision stems from over 28 years of experience in private banking, wealth management, and corporate finance, including his tenure at First Abu Dhabi Bank (FAB).
“This approach mirrors the informed decision-making we applied in the banking industry. Real estate investments should be structured the same way,” says Ali, CEO of Dubai Dunes Properties.
Recognising a shift in client needs, Ali wishes to provide a more tailored, strategic approach to portfolio management, positioning the company as a vital bridge between serious investors and the ever-evolving Dubai real estate market.
Moreover clients choose Emirati brokerages for their deep market expertise, strong government ties, and access to exclusive developer deals. Their credibility, cultural understanding, and regulatory knowledge provide a secure and seamless investment experience.
Last year Dubai Dunes Properties was awarded Rising Star Award from iconic developer Emaar, celebrating its exceptional growth and influence in the market.
Dubai attracts international real estate firms and high-profile brokerages expanding into the region. Local agencies must compete with global brands that bring established networks.
The brokerage has recently updated its brand visual identity and communication strategy to align with its growing reputation and ambitions in the real estate industry.
A refreshed visual identity and communication strategy help differentiate Dubai Dune Properties in a competitive market, reinforcing its expertise in managing top-tier real estate portfolios. By refining its messaging and aesthetics, the company ensures consistency across all touchpoints, strengthening brand recognition and trust among its target audience.
The brokerage’s operations have now expanded to Bay Square in Business Bay. This office is dedicated to serving high-net-worth individuals (HNWI), reinforcing the company’s focus on offering personalised, exclusive services to this elite group of investors.
Dubai Dune Properties is on a strong growth trajectory, expecting to reach 100 team members by the end of the year and aiming to rank among the top 20 performing brokerages in 2025.
